AIA Indianapolis Program - How to talk about architecture with clients and the public
The Platform @ City Market, 202 E. Market St., Indianapolis
*5 p.m. - 6 p.m. – Networking, Hors D'oeuvres, Beer, Wine, Soft Drinks
*6 p.m. - 7:30 p.m. – Presentation - “How to talk about architecture with clients and the public” – presented by Caitlin Reagan, AIA National Public Affairs Manager, and Frank Scanlan, AIA National Strategic Communications and Content Managing Director - Earn 1.5 AIA/CES Learning Unit
Thank you Ball State University College of Architecture and Planning for hosting the January AIA Indianapolis Program!
Program Information – “How to talk about architecture with clients and the public” - While there is great respect for architects, there’s little understanding of what we do, or how our work affects others. Let the AIA Message Book be your guide for crafting clear, positive, and memorable messages. It’s our job to help others understand what we do, and more importantly, why it’s important to them. Supported by a tremendous amount of research and developed with AIA members, this guide helps bridge the gap between architects and the public. The AIA Message Book assists you in explaining the work of architects. It uses message points, statistics, and anecdotes grouped in topic areas that you can customize or share as examples with potential clients.